Client - the television channel 2x2
This is a project I did during the first semester at Scream School, where I’m studying Motion Design.
The brief was to create a short ad that would call attention to an ecological problem.
Each year many trees get chopped down for the New Year and Christmas celebrations only to be thrown away as soon as the festivities have ended.
The resulting videos had to be in sync with the essence of the channel.
Animated. Fun. Grownup. Masculine.
Inspired by Edward Gorey’s work I drew and animated a short ghost story, in which the spirit of tree takes revenge on the family that killed it.
The slogan is - 2x2 presents “Christmas trees against New Year”.